For Christmas, people tend to exchange gifts with their friends and family — the perfect time to use ads promoting your family-oriented gifts. Selling candy? Time to promote your candy canes and holiday-related gift baskets. If you're a clothing company, you can send ads for ugly — but oh-so-cozy — holiday sweaters. Hilton and Amazon made an offer based on occasion (Mother's Day), where you could use your Hilton points to shop for gifts on Amazon: She’s worried about becoming a parent and about childbirth. We offered her a bundle of supplies for the actual birth and a keepsake journal with

Screenshot showing a promotional banner for hilton/amazon CUSTOMER STATUS First-time customers will behave differently from your longtime USA Phone Number List customers, making it important to segment your customers based on their awareness and affinity for your brand. Here are five segments you can use: 1. Unaware Customers These people don’t know that you exist. Heck, they might not even know that they need your product. 2. Potential Customers This group knows that they need your product,

And are looking at you to determine whether you’re a good fit for them. 3. First-Time Customers They just bought from you for the first time, and are expecting to be happy with the results. 4. Regular Customers This segment buys from you often, and is where you get the majority of your sales. 5. Defectors These are people who have stopped using your product. Their reasoning might be as simple as “I don’t need this product anymore”, or it might be more serious issues with your business,